How Do You Keep Both Sides Honest on Cross-Rental Rates?
Fair market rate in cross-rental is the price both rental houses can live with, on this deal and...
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How Do You Handle a Spec Change the Day Before Load-In?
You handle it by treating cross-rental as a core operating layer, not a favor call. When the artist...
How does GearShare Sync'd change the economics of cross-rental?
Sync'd removes the price of admission. Any professional rental company can now connect unlimited...
How does sub-rental margin math work... and why do some shops lose money on gear they don't own?
Because most operators price the sub-rental after they price the show. The client rate got set on...
Why is sub-rental now a survival strategy?
For most of the last twenty years, sub-rental was a side door. You picked up the phone, called the...