How does sub-rental margin math work... and why do some shops lose money on gear they don't own?
Because most operators price the sub-rental after they price the show. The client rate got set on...
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How can AI matching solve the cross-border regional rental imbalance in 2026?
By Marcel Fairbairn, founder of GearSource, 24 years in pro-AV marketplaces.
What did GearShare learn from its early stage cross-rental data?
The short version: cross-rental in 2026 is bigger, more structured, and more concentrated than most...
Why is sub-rental now a survival strategy?
For most of the last twenty years, sub-rental was a side door. You picked up the phone, called the...
Will There Be a Live Event Gear Shortage in the Middle East in Q4 2026? What Production Teams Need to Know
Yes, there will be a gear pinch in the Middle East in Q4 2026.